Today we stumbled across an interesting budding startup in Singapore called Marketplace for Ads.
Marketplace for Ads, as the name suggests (haha), is literally an online marketplace for users to buy and sell offline and online ad spaces.
Many spaces online and offline cannot easily get the advertisers to know about them, and are cannot reach their full potential as don't reach within the advertiser's point of consideration at all. Marketplace for Ads allows these ad spaces to get themselves known out there.
The marketplace operates on a simple, user-friendly platform that makes it easy for businesses and individuals to buy and sell ad spaces. To buy an ad space, users can simply browse the available options, select the ad space that best fits their needs, and make a purchase. To sell an ad space, users can list their space on the marketplace, set a price, and wait for buyers to make an offer.
One of the key benefits of an online marketplace for ad spaces is the ability to target specific audiences. The marketplace allows users to filter ad spaces based on location, demographics, and interests, ensuring that their advertising reaches the right people. This brings such offline spaces online into the headspace of users.
The marketplace also offers a variety of ad spaces, including physical spaces such as billboards and bus stops, car stickers, as well as online spaces such as website banners and social media posts, podcasts, telegram channels, and more. This allows businesses to reach a wide range of audiences and effectively promote their products and services.
Another benefit of an online marketplace for ad spaces is the ability to easily choose the ad space based on estimated impressions. The marketplace provides a preview on how many audiences you are expected to reach, and other important metrics like location. This helps businesses to optimize their advertising efforts and get the most out of their investment.
Overall, an online marketplace for ad spaces is a cost-effective, efficient, and effective way for businesses of all sizes to promote their products and services. By providing a platform for buying and selling ad spaces, the marketplace allows businesses to reach a wider audience, target specific demographics, and track the performance of their advertising campaigns. It is a powerful tool that can help businesses to grow and thrive in today's competitive digital landscape. Wherein certain ad spaces couldn't previously get themselves known, they now have a voice to generate revenue for their hardworking owners.